Human-Centered Clarity

✺Clarity is a
design decision✷

My name is Arye I'm a Product Designer, I help companies reach their goals by designing user-centric digital products & interactive experiences.

Clarity emerges when three things meet

Strategy

What truly matters
⌄
Business Goals
KPIs
Audience Growth
Exit Strategy
Competitors
Market Positioning

Emotion

Who it matters to and why
⌄
Pain Points
Personas
User Types
User Scenarios
Trust
Motivations

System

How it works in practice
⌄
AI
Skills
Design System
App
Web
Data
Workflows
Agile
Scroll down to see my works

news site

Product design, design system, product concept and design for Israel news N12 website and app, providing updates, commentary and breaking news on a variety of topics: political, security, economic, sports and culture.
See case study

The Next Generation VOD App

Product strategy, product design, and a design system for a cross-platform app 12+ that allows you to watch channel 12 live in addition to the VOD directory and short videos from a variety of programs.
See case study

app for managing long-term tasks

Unlike typical task managers, Longly helps you define meaningful long-term goals and break them down into small, focused daily actions — always with a clear sense of purpose.It’s where your big ambitions live, grow, and stay on track — one day at a time.
See case study

App for mind games

Design an end-to-end mobile application that includes different kinds of games
See case study

news and entertainment site

Development and design of unique projects and features for Mako website users, focusing on interactive data presentation and distinctive content delivery. This is done to enhance the user experience.
See case study

high-tech news site

Building and designing projects for the Tech12 site, a site intended for the Israeli high-tech industry, projects that combine interactivity, visuals, content and strategic roles for the promotion and branding of the site.
See case study

I help companies reach their goals by designing user-centric digital products & interactive experiences.

Keshet HR

Illustration, Brand
See case study

Mako Magazine

Illustration, Brand
See case study

I help companies reach their goals by designing user-centric digital products & interactive experiences.

Isometric

Illustration
See case study

Drawings from Gaza

Illustration
See case study

Zramim

Illustration, Brand
See case study

Emojew

icons
See case study
ABOUT

Design is not just
how something looks.

It's how it feels, why it exists, and how it connects people to an idea. I work at the intersection of strategy, emotion, technology and experience — creating designs that allow people to understand, connect and focus on what truly matters.

My goal: to build systems and experiences where people become more precise versions of themselves.

ARYE KUPERSMIDT

True design is not about creating more — it's about creating quiet within complexity.

CLARITY IS A DESIGN DECISION.
arye kupershnit
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