News Site

Product design, research, product concept and design for Israel news N12 website and app, providing updates, commentary and breaking news on a variety of topics: political, security, economic, sports and culture.

Goals

Research and optimization of user experience through the improvement of existing features and the addition of new ones, development of projects and content that make current topics accessible, design of templates for reporters and editors, and establishment of a consistent and comprehensive design system.

01

content based on data and events

design

During the development, we introduced advertising features designed to improve user interaction and maximize ad exposure. For example, we developed a dual-screen feature that allows users to vote on live TV broadcasts through the app, creating real-time interaction. Additionally, we implemented the "Pause-ad" feature, where a commercial pops up after the user pauses the player, and the content resumes once the ad finishes. We also introduced an emotion-based recommendation feature, which suggests content based on the user’s selected mood. These features combine a smooth user experience with advanced advertising opportunities, enhancing the overall efficiency of in-app advertising.

02

Custom components

product design

The project aimed to modernize the app, making it more innovative, faster, and user-friendly, with an improved user experience. The upgrade also involved researching and enhancing advertising tools within the app, and developing new tools. The challenge was to gather and organize interface updates to enhance communication across different platforms.

03

Unique website for N12

product concept

The goal is to create unique projects that make current topics accessible through user experience and design. For example, the Yom Kippur interface, which includes thousands of user-generated stories displayed in a search-friendly format, and the "Flashback" game—a game where players arrange events in chronological order based on their occurrence.

04

Maintaining a Consistent Design Language

design system

Consistent and clear design language. We developed a comprehensive style guide and design system during the project. Various teams could work together and maintain consistency across platforms. Furthermore, the design system provided standardized templates for different page types, making the development process faster and more efficient and ensuring that the final interface retained a high level of uniformity.