The Next Generation VOD App

Product strategy, product design, and a design system for a cross-platform app 12+ that allows you to watch channel 12 live in addition to the VOD directory and short videos from a variety of programs.

Goals

Research and optimization of advertising tools and improving the user experience through updated features, compliance with global streaming application standards, striving for technological leadership over competitors and establishing a cohesive design system.

01

Advertising Features

Product strategy

As part of our development process, we introduced advertising features to enhance user interaction and maximize ad exposure. For example, we developed a dual-screen feature that allows users to vote for live TV broadcasts through the app, creating real-time interaction. Additionally, we implemented the 'pause-ad' feature, where an ad appears when the user pauses the player, and the content resumes after the ad finishes. We also introduced an emotion-based recommendation feature, suggesting content based on the user's selected mood. These features combine a seamless user experience with advanced advertising opportunities, improving in-app advertising effectiveness

02

Interface Updates

product design

Interface updates were made to improve the user experience. The 404 screen was redesigned to be creative and interactive. Additionally, we introduced automatic blocking for overseas users, preventing access to services unavailable to them. The payment system was also upgraded, making credit card selection more convenient. These updates were part of an ongoing process to improve the interface based on user feedback and technological needs.

03

A Consistent Design Language

design system

Consistent and clear design language. We developed a comprehensive style guide and design system during the project. Various teams could work together and maintain consistency across platforms. Furthermore, the design system provided standardized templates for different page types, making the development process faster and more efficient and ensuring that the final interface retained a high level of uniformity.